Do it for your clients. Or, maybe a better word is audience. Do it for your audience. It is no secret that we live in a tech age. An age of smartphones, tablets, and all kinds of hand-held devices. And with those devices, your audience is seeing your brand through the imagery you post to grab their attention. This imagery should be made with your target audience in mind and should speak to your current clients while attracting new clients. A professional brand photographer can help you get there.
Your audience is smart. Most likely, they can easily tell the difference between an image you take from your phone and an image that has been captured, and edited, by a professional. I’m not going to tell you that you should never post images taken on your phone, there is a time and a place for all types of imagery, but I will say that quality is noticed and appreciated by the people following you. They can see it. Professional photography, tailored to your brand and brand message, can connect you to your audience in a new way. Not only will your content be elevated, but your audience will also notice your professionalism, effort, and that you care about what they see.